By Danielle P. Varner, Springer Opera House
Organizations near the Springer Opera House were investing in high-tech marketing strategies by the minute. However, the historic Springer Opera House building was becoming archaic. We had beautiful, ornate rooms and a breathtaking stage. What we didn’t have was a way to let people walking and driving by know that. Our downtown district is bursting with more tourists, residents, and students every day. We had to find a way to draw them in as they were passing by.