Flux Projects

Who is your organization's primary target audience?

  • Different audiences based on the program: the core, general, and ephemeral.

What is your organization doing to reach or deepen the relationship with them?

  • Finding people to come - 3 programs, marketing for each of the 3 different audiences: core, general and ephemeral

Keywords

  • changing the marketing based on the audience

Conyers Rockdale Council of the Arts

Who is your organization's primary target audience?

  • Everyone in their community, since it is community based arts organization.

What is your organization doing to reach or deepen the relationship with them?

  • Focusing on programming for the African American commnity and students/youth.

Keywords

  • creating programing for the audience they want

Core Dance

Who is your organization's primary target audience?

  • With two "home" cities and lots of touring hard to market to both.

What is your organization doing to reach or deepen the relationship with them?

  • New logo and branding this year.  Lots of email communications. Have added free performances and ways to utilize and invite into their space ie the Dance Film Festival in May. Social - need to use it to grow the relatioships with the dancers themselves.

Keywords

  • Board buy-in
  • email campaigns
  • social 

Core Dance

Who is your organization's primary target audience?

  • Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

  • Direct mail efforts to the Ansley neighborhood
  • New ticketing/email platform to be strategic
  • New programs and promotions for Friday nights and for kids.

Keywords

  • Taking a show by show approach that changes by venue
  • changing the marketing based on event location

Synchronicity Theatre

Who is your organization's primary target audience?

  • Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

  • Direct mail efforts to the Ansley neighborhood, new ticketing/email platform to be strategic, new programs and promotions for Friday nights and for kids.

Keywords

  • facebook survey
  • direct mail
  • market segmentation

CHILDREN’S MUSEUM OF ATLANTA

In past years, we ran a Cyber Monday membership sale. Because of what we’ve been talking about in these meetings, we decided to run a membership special throughout September and October instead of just focusing on Cyber Monday. We had a 4.2% response rate with27% member renewals during this period at an 18% cost. This is excellent for us; we are thrilled with the results.

ALLIANCE THEATRE

We took a multi-tiered approach to our supporters who have contributed for 5+ years (donors and season ticket holders.)  First, we sent a special offer that slashed rates on our annual fund levels “if they would commit now.”  We included an offer to have coffee with one of our staff; 15 people have taken us up on that offer to have coffee and the majority have brought checks with them!  Overall, our campaign was very successful and we intend to continue to follow the “patron ladder” model to more success! 

We’ve also organized our overall strategy so that the marketing department works to upgrade single ticket buyers to multiple-ticket buyers and after they become multiple-ticket buyers for a period of time, then we begin to cultivate them as donors in addition to selling tickets to them. This is working much better and we are having success with the approach.

BALLETHNIC DANCE CO

We’re learning to “stop and assess.” We are looking at everything we do under the lens of “does it help us to build or increase loyalty from our audience?”  One example is our curtain speeches. Administrators used to do the curtain speeches; we changed this to having our actors and dancers do the curtain speech. The first night we did this we got $600 in additional donations, the second night $2,000. This momentum has continued. We get it!

ART STATION

To figure out why we weren’t collecting data from our ticket purchasers, I hung out at the box office to see how they were handling phone sales. I learned that the staff were not doing it properly; as a result, we had a training session about what information we need to capture from our ticket buyers, e.g. “we need ALL of the information fields in the software filled in, not just name!”  It is going much better and we are capturing more information, resulting in an increase in ticket sales.

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