We’re learning to “stop and assess.” We are looking at everything we do under the lens of “does it help us to build or increase loyalty from our audience?” One example is our curtain speeches. Administrators used to do the curtain speeches; we changed this to having our actors and dancers do the curtain speech. The first night we did this we got $600 in additional donations, the second night $2,000. This momentum has continued. We get it!