Video Testimonials

Flux Projects

Who is your organization's primary target audience?

  • Different audiences based on the program: the core, general, and ephemeral.

What is your organization doing to reach or deepen the relationship with them?

  • Finding people to come - 3 programs, marketing for each of the 3 different audiences: core, general and ephemeral

Keywords

  • changing the marketing based on the audience

Conyers Rockdale Council of the Arts

Who is your organization's primary target audience?

  • Everyone in their community, since it is community based arts organization.

What is your organization doing to reach or deepen the relationship with them?

  • Focusing on programming for the African American commnity and students/youth.

Keywords

  • creating programing for the audience they want

Core Dance

Who is your organization's primary target audience?

  • With two "home" cities and lots of touring hard to market to both.

What is your organization doing to reach or deepen the relationship with them?

  • New logo and branding this year.  Lots of email communications. Have added free performances and ways to utilize and invite into their space ie the Dance Film Festival in May. Social - need to use it to grow the relatioships with the dancers themselves.

Keywords

  • Board buy-in
  • email campaigns
  • social 

Core Dance

Who is your organization's primary target audience?

  • Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

  • Direct mail efforts to the Ansley neighborhood
  • New ticketing/email platform to be strategic
  • New programs and promotions for Friday nights and for kids.

Keywords

  • Taking a show by show approach that changes by venue
  • changing the marketing based on event location

Synchronicity Theatre

Who is your organization's primary target audience?

  • Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

  • Direct mail efforts to the Ansley neighborhood, new ticketing/email platform to be strategic, new programs and promotions for Friday nights and for kids.

Keywords

  • facebook survey
  • direct mail
  • market segmentation

Synchronicity Theatre

What have you heard today that you need to try to do in your organization?

  • New tactics for soft nights.
  • For Wednesday, and Industry night has increased attednance from 24 to 93 people in just 3 weeks.
  • For Friday Family Nights, changed it to PJs and cookies and milk. Has gonne from 25-110 people in three weeks.

What are some of the things you've done this last season?

  • We are doing a better job of getting the right programming mix in place, and far enough ahead of time to implement.
  • Data Mining is a challenge - have good data, but need  to take the time to analyze it.
  • We could do a better job communicating to our audiences.

Key words

  • Programming Mix
  • Data Mining
  • Segmenting communication by audience

CORE

What have you heard today that you need to try to do in your organization?

  • We have learned that we need to be more strategic with social media, and that we cannot focus on all the social media platforms.  Since 80% of our new sales come from Facebook, we will focus our marketing efforts there. And we are delegating the Instagram and interest activity to the dancers. 

Keywords

  • Facebook, Delegation

High Museum of Art

What are some of the things you've done this last season?

  • We've been focusing on families with free admission on the 2nd Sunday of each month.  The audience is larger and there is more data, but no one is tracking their return attendance, or if they become members.  We need a marketing plan specifically for this audience.
  • We want to try an "art box' program for the families that attend on second Sundays, where they will get incentivized with additional art supplies when they return on days that are not the Second Sunday - to encourage repeat visits.

Keywords

  • Free admission, Conversion from free to paid, marketing plan
  • Incentivizing
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