Photo Credit: Atlanta Celebrates Photography, Photographer: Amy Sparks

2018 Calendar click here to download


All meetings begin with breakfast and networking at 8:30 am. Most sessions include interactive time to talk with peers and share current audience building information and practices.

January | Wednesday, January 24, 2018 | 9:00 AM – 12:00 PM

Atlanta United
Penny McPhee, President, AMBFF
Goal Setting Update

February | Thursday, February 15, 2018 | 9:00 AM – 12:30 PM

Workshop: Strategies to Accomplish your 2018 Goals
Sara Leonard, NEA 2015 Audience Study Co-Author
Consultant focused on audience development, capacity building, teaching & workshops:

March | Thursday, March 22, 2018 | 9:00 AM – 3:30 PM

Immersion: What Job is Your Audience Hiring You to Do in their Lives?
A day with STONE MANTEL:
Stone Mantel’s founder, Joe Pine, originated the term “experience economy.” The firm focuses on the intersection of audience experience, relevancy, and loyalty. This is a very special day with a nationally-renowned firm that works with SunTrust Bank, the Smithsonian, Johnson & Johnson, Disney, the Coca-Cola Company, and many other recognizable brands. 

April | Thursday, April 19, 2018 | 9:00 AM – 12:30 PM

Opera Philadelphia: An Audience Building Success Story       
David B. Devan, General Director & President of Opera Philadelphia will join our Roundtable to share the steps that his organization took to build audience loyalty while maintaining a commitment to innovative programming and engagement of multicultural communities.

May | Thursday, May 17, 2018 | 9:00 AM – 2:30 PM

What’s Tried-and-True? What’s New? A Workshop Refresher on Audience Building Practices with New Learning from the Field.
TRG Arts will join the Roundtable to support member organizations in sharpening the audience building saw.

June | Friday, June 22, 2018 | 9:00 AM – 12:00 Noon

What’s the Intersection of Audience & Transportation in metro Atlanta?
This session will feature the report-out on an Audience Building Innovation Grant awarded by The Arthur M. Blank Family Foundation in 2017. The purpose of the grant was to conduct market research to understand the habits of both arts patrons and transportation users and figure out where the intersection is (no pun intended) between the two. Theatrical Outfit, MARTA, J. Walter Thompson Advertising, and a host of collaborative Roundtable member organizations will share results so that all may benefit from the information. 

July | Friday, July 27, 2018 | 9:00 AM – 12:00 Noon 

In 2016, The Arthur M. Blank Family Foundation awarded a two-year Audience Building Innovation Grant to the Alliance Theatre so that they could focus specific audience building strategies on four audiences, including LGBTQ and seniors. The Foundation awarded a concurrent grant to Bob Harlow Research & Consulting to study the Alliance’s progress and organize the results into a publishable case study.

Join Jessica Boatright, Director of Marketing, Alliance Theatre; Jamie Clements, Director of Development, Alliance Theatre; and Bob Harlow of Bob Harlow Research & Consulting for an advance preview of the results, lessons learned that can be applied to all Audience Building Roundtable members, and interactive discussion about implementing what the Alliance learned.         

August | Friday, August 24, 2018 | 9:00 AM – 12:30 PM

Tentative: Results from three Audience Building Innovation Grant Projects with relevancy for ABR member organizations.

September | Friday, September 28, 2018 | 9:00 AM – 2:30 PM

Workshop with the Audience Building Patron Retention Study Cohort #2 Organizations. TRG Arts to present results; the five organizations participating in cohort 2 will share their learning & preliminary plans with their peer organizations with workshopping to determine common strategies that can be employed by other member organizations.

October | Friday, October 26, 2018 | 9:00 AM – 12:00 Noon

To be determined.

November | November 2018 To Be Determined

To be determined.

December | Friday, December 14, 2018 | 9:00 AM – 12:00 Noon

To be determined but to include goal-setting session for 2019 audience building for member organizations.


 CLICK HERE for past meeting info

All meetings are by invitation only for current members of the Audience Building Roundtable.

Member Login
Welcome, (First Name)!

Forgot? Show
Log In
Enter Member Area
My Profile Log Out