Photo courtesy of Atlanta Ballet, by Charlie McCullers

Welcome to the Audience Building Roundtable’s website!

The Audience Building Roundtable starts with the story of arts research that, in this case, did not sit on a shelf. When an NEA study revealed that 31 million Americans – 13 percent of all adults – want to attend the arts but never get to the show, we knew we had to take action. Imagine all the adults in Atlanta who are soooo close to arts engagement! All it may take is some empathy for the cultural and logistical barriers that derail these wanna-be attenders. That’s doable.
After listening to more than 180 arts executives we brought together for a summit, the path forward was clear. Arts executives asked for more technical assistance. They asked for a forum where they could meet more frequently to accelerate peer learning and exchange. They asked for access to experts who could help them pivot away from a focus on sales transactions and on to innovative practices that lead to enduring relationships with new audiences.
When the curtain lifted, more than 50 organizations immediately signed on to launch the Audience Building Roundtable, the professional network that provides just what the arts leaders asked for – and more. Through this web site, we can provide a seat for everyone at the Audience Building Roundtable. you’ll find all kinds of virtual resources, including podcasts from Roundtable members, blogs from marketing experts and links to the latest resources from around the world. Please join in the fun.
Penelope McPhee
The Arthur M. Blank Family Foundation

View testimonials from Audience Building Roundtable members. 

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