Audience Building Roundtable

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Core Dance

Who is your organization's primary target audience?

  • Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

  • Direct mail efforts to the Ansley neighborhood
  • New ticketing/email platform to be strategic
  • New programs and promotions for Friday nights and for kids.

Keywords

  • Taking a show by show approach that changes by venue
  • changing the marketing based on event location