Photo Credit: Atlanta Celebrates Photography, Photographer: Amy Sparks
AUDIENCE BUILDING ROUNDTABLE PIVOTS DURING THE PANDEMIC
In late March 2020, The Arthur M. Blank Family Foundation activated its Audience Building Roundtable as an online and livestreamed forum for peer learning and engagement with expert resources to support organizations in navigating the novel coronavirus pandemic and its impact on arts and culture organizations.
As organizations livestream performances, continue with virtual tours and exhibitions, change business models, and experiment with new digital channels of delivery, and continue to communicate with audiences that very much want to hear from and have experiences with the organizations they care about, there are several areas of this website set up to support those objectives: the blog, COVID-19, and knowledge sections (with a searchable feature) will be particularly useful.
Organizations spent 2020 exploring important topics in a virtual meeting forum and planning for the future of audience engagement.