Photo Credit: Atlanta Celebrates Photography, Photographer: Amy Sparks

2018 Calendar click here to download


All meetings begin with breakfast and networking at 8:30 am. Most sessions include interactive time to talk with peers and share current audience building information and practices.

January | Wednesday, January 24, 2018 | 9:00 AM – 12:00 PM

Atlanta United
Penny McPhee, President, AMBFF
Goal Setting Update

February | Thursday, February 15, 2018 | 9:00 AM – 12:30 PM

Location: Rialto Center for the Arts
Workshop: Strategies to Accomplish your 2018 Goals
Sara Leonard, NEA 2015 Audience Study Co-Author
Consultant focused on audience development, capacity building, teaching & workshops:

March | Thursday, March 22, 2018 | 9:00 AM – 3:30 PM

Location: Woodruff Arts Center
Immersion: What Job is Your Audience Hiring You to Do in their Lives?
A day with STONE MANTEL:

Stone Mantel’s founder, Joe Pine, originated the term “experience economy.” The firm focuses on the intersection of audience experience, relevancy, and loyalty. This is a very special day with a nationally-renowned firm that works with SunTrust Bank, the Smithsonian, Johnson & Johnson, Disney, the Coca-Cola Company, and many other recognizable brands.  

April | Thursday, April 19, 2018 | 9:00 AM – 12:30 PM

Location: Atlanta Contemporary
Opera Philadelphia: An Audience Building Success Story       
David B. Devan, General Director & President of Opera Philadelphia will join our Roundtable to share the steps that his organization took to build audience loyalty while maintaining a commitment to innovative programming and engagement of multicultural communities.

May | Thursday, May 17, 2018 | 9:00 AM – 2:30 PM

Location: Rialto Center for the Arts
What’s Tried-and-True? What’s New? A Workshop Refresher on Audience Building Practices with New Learning from the Field.
TRG Arts will join the Roundtable to support member organizations in sharpening the audience building saw.

June | Friday, June 22, 2018 | 9:00 AM – 1:30 PM

Location: Mercedes-Benz Stadium
What’s the Intersection of Audience & Transportation in metro Atlanta?
This session will feature the report-out on an Audience Building Innovation Grant awarded by The Arthur M. Blank Family Foundation in 2017. The purpose of the grant was to conduct market research to understand the habits of both arts patrons and transportation users and figure out where the intersection is (no pun intended) between the two.  Theatrical Outfit, MARTA, J. Walter Thompson Advertising, and a host of collaborative Roundtable member organizations will share results so that all may benefit from the information. 

Following the conclusion of the meeting at 12 noon, lunch will be served followed by a 45-minute tour of the stadium’s art collection (led by the Savannah College of Art & Design.) 

July | Friday, July 27, 2018 | 9:00 AM – 12:00 Noon 

Location: Atlanta Contemporary

In 2016, The Arthur M. Blank Family Foundation awarded a two-year Audience Building Innovation Grant to the Alliance Theatre to develop and test new audience building, audience retention, and revenue strategies as they prepared for and ran a season in 12 venues around Atlanta. That off-site season gave them opportunities to engage new audiences and experiment with how to encourage those were trying Alliance for the first time to return. The Foundation awarded a concurrent grant to Bob Harlow Research & Consulting to study the Alliance’s progress and organize the results into a publishable case study. 

Join Jessica Boatright, Director of Marketing, Alliance Theatre; Jamie Clements, Director of Development, Alliance Theatre; and Bob Harlow of Bob Harlow Research & Consulting for an advance preview of the results, lessons learned that can be applied to all Audience Building Roundtable members, and interactive discussion about implementing what the Alliance learned.    

In addition, Bob Harlow will present results of his company’s evaluation of the Audience Building Roundtable’s impact and results.         

August | Friday, August 24, 2018 | 9:00 AM – 12:00 PM

Location: Rialto Center for the Arts
Part I: Results from Audience Building Innovation Grant Projects
• Atlanta Ballet/Aurora Theatre
• Out of Hand Theatre
Part II: Results / Case Studies from Audience Building Roundtable Members
• Successful Diversification of our Audience: How Did We Do It?

September | Friday, September 28, 2018 | 9:00 AM – 2:30 PM

Location: Woodruff Arts Center
Workshop with the Audience Building Patron Retention Study Cohort #2 Organizations. TRG Arts to present results; the five organizations participating in cohort 2 will share their learning & preliminary plans with their peer organizations with workshopping to determine common strategies that can be employed by other member organizations.

October | Friday, October 26, 2018 | 11:00 AM – 3:00 PM

Location: To be determined 
Design thinking part IV with Scott Sanchez, tailored to identify and craft solutions to audience building problems. The session will build on the “jobs” that arts and culture organizations fill in the lives of their audiences.

November | November 2018 NO MEETING


December | Friday, December 14, 2018 | 9:00 AM – 12:00 Noon

Location: To be determined 

Part I: Results from Audience Building Innovation Grant Projects:
Springer Opera House
• Dad’s Garage

Part II: Update from NAMP Conference Attendees

Part III: Canvas Research Presentation of Audience Personas from Atlanta Ballet – Aurora Theatre’s Audience Market Research

Part IV: Goal-Setting for 2019 Audience Building
Each member organization will turn in their audience building goals for 2019.


 CLICK HERE for past meeting info

All meetings are by invitation only for current members of the Audience Building Roundtable.

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