Who is your organization's primary target audience?
- Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.
What is your organization doing to reach or deepen the relationship with them?
- Direct mail efforts to the Ansley neighborhood
- New ticketing/email platform to be strategic
- New programs and promotions for Friday nights and for kids.
- Taking a show by show approach that changes by venue
- changing the marketing based on event location