Since moving to our new location, we’ve struggled to get our previous patrons to learn where we are. We focused on the people who had attended a show at our previous location during the past three yearsbut had not yet attended a show at our new location. We sent a half price offer toget them to our new location and had a success rate of more than 33%.
What are some of the things you've done this last season?
- We have a new Discovery Series that features smaller, modern works in venues all over the city. We have learned the imrtance of matching the right show to the right venue.
- Site Specific Programming