Risk and Innovation with John Bare

Risk and Innovation: Moving Your Organization From Where You are Now to Where You Want to Be, with John Bare of The Arthur M. Blank Family Foundation
January 26, 2017 - Click here to download

Spivey Hall

Obstacles

• Money and time are always contraints

Try & Test/Learnings

• Focusing on new, smaller programs to increase attendance
• Partnered with Cox Media to find like customers and doing targeted marketing to them

Conyers Rockdale Council for the Arts

Obstacles

• Facility is a rental by many groups
• Database is incomplete  and out of date  - emails or name and phone

Try & Test/Learnings

• Need to partner better with groups that rent the facility in terms of marketing and data capture 

MODA

Obstacles

• Ticketing / Data Collection
• Lots of walk up ticket sales

Try & Test/Learnings

• Radical Friendliness
• Museum Hack the Experience
• Sending staff into the museum to capture data in a friendly manner

Children's Museum of Atlanta

Obstacles

• Repositioning to families for midday
• New programs
• Awareness of current programs
• Day of the week

Try & Test/Learnings

• Data capture has made a big impact on front of house
• Important to communication the why
• Incentivize the staff
• Pricing - Fast Pass

Children's Museum of Atlanta

Obstacles

• Repositioning to families for midday
• New programs
• Awareness of current programs
• Day of the week

Try & Test/Learnings

• Data capture has made a big impact on front of house
• Important to communication the why
• Incentivize the staff
• Pricing - Fast Pass

Children's Museum of Atlanta

Obstacles

• Repositioning to families for midday
• New programs
• Awareness of current programs
• Day of the week

Try & Test/Learnings

• Data capture has made a big impact on front of house
• Important to communication the why
• Incentivize the staff
• Pricing - Fast Pass

DeKalb Symphony Orchestra

Obstacles

• Database not in order
• No active marketing for audience building

Try & Test/Learnings

• Working on social media strategies and facebook
• Trying and Testing offers to key demographics

Full Radius Dance

Obstacles

• Capacity
• No paid staff
• Board members doing administrative work

Try & Test/Learnings

• Social media marketing
• Facebook segmentation tools

Alliance Theatre

Obstacles

• Lack of diversity in front office staff
• Money

Try & Test/Learnings

• Internship program focused on diversity
• Identify what is working
• Telefund, email, direct mail

WonderRoot

Obstacles

• Segmented by siloed programming
• Bandwidth for data entry

Try & Test/Learnings

• New database to help collect data
• Plan to connect patrons to things they will like based on previous events

Atlanta Master Chorale

Obstacles

• Staff Time
• Rely heavily on volunteers
• Outsourced box office

Try & Test/Learnings

• Need to increase staff
• Need to know more about the guests of their patrons

Dekalb Symphony

Obstacles

• Lack of complete date

Try & Test/Learnings

• Better data capture

Flux Projects

Obstacles

• Ticketing / Data Collection
• New types of programming

Try & Test/Learnings

• Blogs, Podcasts
• Insight into the behind the scenes
• Smaller, more intimate audiences

7 Stages

Obstacles

• An understanding of what we do

Try & Test/Learnings

• Careful word selection
• Podcats and videos
• Education prior to performance

The Rialto Theatre

Obstacles

• Multiple Databases
• Manual workarounds

Try & Test/Learnings

• Trying and testing
• More events

Atlanta Chamber Players

Obstacles

• Budgetary
• Staffing - very lean
• Finding the time to implement

Try & Test/Learnings

• Lean staff
• Time challenges

Alliance Theatre

Obstacles

• Determining which programs to keep, which to change, what to try.

Try & Test/Learnings

• For targeted audiences, looking for partnerships partnerships like the ones done with veterans organizations this season.  It takes a lot of time to build trust but pays off. Now need to stay engaged with these groups which takes time.

Theatrical Outfit

Obstacles

• being disciplined, patron experience, subscriptions