Actor's Express

Who is your organization's primary target audience?

• Primary audience is west midtown and neighborhood.

What is your organization doing to reach or deepen the relationship with them?

• New marketing campaigns include marta bus ads, outdoor ads in the neighborhood.

Keywords

• outdoor advertising

glo

Who is your organization's primary target audience?

• Difficult to identify the audience.

What is your organization doing to reach or deepen the relationship with them?

• Different audiences are in different stages.
•   Need to market each event separately to local area for each event.

Keywords

• changing the marketing based on event location

Flux Projects

Who is your organization's primary target audience?

• Different audiences based on the program: the core, general, and ephemeral.

What is your organization doing to reach or deepen the relationship with them?

• Finding people to come - 3 programs, marketing for each of the 3 different audiences: core, general and ephemeral

Keywords

• changing the marketing based on the audience

Conyers Rockdale Council of the Arts

Who is your organization's primary target audience?

• Everyone in their community, since it is community based arts organization.

What is your organization doing to reach or deepen the relationship with them?

• Focusing on programming for the African American commnity and students/youth.

Keywords

• creating programing for the audience they want

Core Dance

Who is your organization's primary target audience?

• Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

• Direct mail efforts to the Ansley neighborhood
• New ticketing/email platform to be strategic
• New programs and promotions for Friday nights and for kids.

Keywords

• Taking a show by show approach that changes by venue
• changing the marketing based on event location

Theatrical Outfit

What is your organization doing to reach or deepen the relationship with them?

• Increasing efforts towards educatedpopulation and downtown audience

Keywords

•  Programming Mix

Horizon Theater

What have you heard today that you need to try to do in your organization?

• Trying to reach Millenials and expanding subscriptions

Synchronicity Theatre

What have you heard today that you need to try to do in your organization?

• New tactics for soft nights.
• For Wednesday, and Industry night has increased attednance from 24 to 93 people in just 3 weeks.
• For Friday Family Nights, changed it to PJs and cookies and milk. Has gonne from 25-110 people in three weeks.

What are some of the things you've done this last season?

• We are doing a better job of getting the right programming mix in place, and far enough ahead of time to implement.
• Data Mining is a challenge - have good data, but need  to take the time to analyze it.
• We could do a better job communicating to our audiences.

Key words

• Programming Mix
• Data Mining
• Segmenting communication by audience

Spivey Hall

What are some of the things you've done this last season?

• To better leverage our data, we worked with COX Media to do a PRIZM profile of our patrons and help identify potential new patrons by address.  We did a test mailing and expect results in a few weeks.

Keywords

• PRIZM Profile, direct mail

Spivey Hall

Obstacles

• Money and time are always contraints

Try & Test/Learnings

• Focusing on new, smaller programs to increase attendance
• Partnered with Cox Media to find like customers and doing targeted marketing to them

Conyers Rockdale Council for the Arts

Obstacles

• Facility is a rental by many groups
• Database is incomplete  and out of date  - emails or name and phone

Try & Test/Learnings

• Need to partner better with groups that rent the facility in terms of marketing and data capture 

The Rialto Theatre

Obstacles

• Multiple Databases
• Manual workarounds

Try & Test/Learnings

• Trying and testing
• More events

Alliance Theatre

Obstacles

• Determining which programs to keep, which to change, what to try.

Try & Test/Learnings

• For targeted audiences, looking for partnerships partnerships like the ones done with veterans organizations this season.  It takes a lot of time to build trust but pays off. Now need to stay engaged with these groups which takes time.