With very special thanks to Veronica and our friends at the Atlanta Contemporary, it is a great honor to accept the Nexus Award on behalf of my colleagues at the Atlanta Jewish Film Festival, plus our champions for the arts at the Blank Foundation, and everyone here, who works for—or supports—an arts organization in our community.
The word “nexus” in this context has particular meaning for me, because in my experience, success has come from positioning myself at the intersection, or nexus, of many extraordinary individuals who, if I’m lucky, share some of their talent and wisdom with me. A large part of leadership derives from following others we look up to…
By Joy Johnson, The Georgia Ballet
Are you responsible for the financial health of your organization?
Have you been through some hard financial years in your organization? Well, I certainly have.
When I arrived at The Georgia Ballet (GAB) in early 2013, the organization had been through an entire management change with most of the staff leaving. Why this happened is a story for another day. Suffice to say that there were many past due invoices and no documentation. At that point, money was everything — we were just trying to keep the doors open.
By Darlene Hamilton, Assistant Director, Marketing & Communications
Rialto Center for the Arts at Georgia State University
The Rialto Center for the Arts at Georgia State University was among five arts organizations chosen to participate in the second cohort of The Arthur M. Blank Family Foundation’s Audience Building Roundtable Patron Analysis: Putting Data into Action. We were thrilled to participate in the study. Each organization provided three years of data on Single Ticket Buyers (STBs), Subscribers, Members and Donors.
By Laura Flusche, PhD, Executive Director, Museum of Design Atlanta
In 2017, when the Audience Building Roundtable of The Arthur M. Blank Family Foundation offered member organizations an opportunity to be part of a second cohort working with TRG Arts to analyze patron data, MODA jumped at the chance. We have an expansive database — we use Blackbaud’s ALTRU — but didn’t feel that we’d developed enough effective methods for analyzing that data and using it to build audience.
By Lara Smith, Managing Director, Dad’s Garage
Our “Social Spaces” project addressed one of the primary reasons people don’t attend arts and cultural events: They don’t have someone to go with! We want our theatre to serve as a community gathering space, and we currently host birthday parties, game nights, volunteer appreciation events, fundraisers for other organizations, neighborhood meetings, and many other events. “Social Spaces” took this one step further and identified groups we could engage with our unique brand of arts programming, with fun events before and after our shows.
By Gevin Reynolds, Fellow, The Arthur M. Blank Family Foundation
At the Audience Building Roundtable workshop on July 27, 2018, the Alliance Theatre presented the results of their Audience Building Innovation Grant, awarded by the Arthur M. Blank Family Foundation to fund innovative audience building initiatives in their 48th, 49th, and 50thseasons. Below is a summary of their presentation.
By Gevin Reynolds, Fellow, The Arthur M. Blank Family Foundation
At the Audience Building Roundtable workshop on June 22, 2018, Theatrical Outfit presented the results of a study that they completed thanks to a grant from The Arthur M. Blank Family Foundation. The study was a partnership between Theatrical Outfit, Metropolitan Atlanta Rapid Transit Authority (MARTA), the J. Walter Thompson agency, and six other arts organizations along the MARTA rail line.
By Gevin Reynolds, Fellow, The Arthur M. Blank Family Foundation
The Audience Building Roundtable (ABR) workshop on May 17, 2018 was “A Refresher on Audience Building Practices that Work” presented by TRG Arts, a national arts and culture consulting firm that has been presenting workshops to the ABR since the inaugural summit in November 2015. At the close of the workshop, 76 of the 103 attendees from ABR member organizations completed a survey with the following prompt: The workshop by TRG Arts provided me with at least one audience building idea that I can adapt for use in my organization.
By Rhonda Davis, Board Member, Southeast Fiber Arts Alliance (SEFAA)
The Southeast Fiber Arts Alliance (SEFAA) received a scholarship grant from The Arthur M. Blank Family Foundation’s Audience Building Roundtable to attend the National Arts Marketing Project Conference on November 11-13, 2017.
The opening keynote was “You, Your World, Your Future.” The speakers spoke about diverse cultures and how organizations need to gain understanding of different cultures in order to effectively market to diverse audiences. The main theme—in the keynote and throughout the remainder of this conference—was diversity and inclusion.
My first session was “A/B Testing Your Way to Success.”
By Jessica Boatright & Kathleen Covington, Alliance Theatre
“How do I get the most from a Google AdWords Grant?”
This is an actual question I typed into Google (where else?) a couple of years ago. At the Alliance Theatre, we had applied for and received a Google Ad Grant, which meant we had up to $10,000 per month in “credit” toward Google AdWords campaigns that was ours to use. The problem was, we were hardly using it at all.
By Adam Fristoe, Out of Hand Theater
Thanks to a scholarship provided by the Arthur Blank Family Foundation’s Audience Building Roundtable, Out of Hand Theater’s Co-Artistic and Marketing Director Adam Fristoe was able to attend the 2018 National Arts Marketing Conference in Seattle, Washington.
Over the past five years, Out of Hand has focused our work toward social justice, civic engagement and community building in Metro Atlanta. In Seattle, Washington, both the city and King County have policies in place that make a commitment to equity, in particular to racial equity, including taking into account historical inequities. In Seattle, I was specifically looking for guidance and best practices in implementing such a commitment at Out of Hand, as well as for strategies to advance advocacy for these policies in Atlanta.