How to Market the Unknown…and other ways to “Tell our Story”

By Angela Harris, Executive Artistic Director, Dance Canvas

I attended the National Arts Marketing Project Conference in November 2017 on a scholarship provided by The Arthur M. Blank Family Foundation’s Audience Building Roundtable initiative. I have attended the NAMP conference several times in the past, and it has always been one of my favorite opportunities to gauge arts marketing trends from across the country. Now, having been a part of the Audience Building Roundtable for over 2 years, I felt that this year’s conference did more to reinforce ideas than it did to inspire new ones. But I gained some major takeaways that I applied directly toward our 2018 Performance Series marketing plan.

 

1 – Storytelling is a way to engage…With listening at the core

A theme of this year’s NAMP Conference was storytelling. I participated in the Storytelling pre-conference, where Joe Lambert, founder and executive director of Story Center, led us through personal storytelling exercises to help us learn how to structure and tell a story.