December 14, 2017 - Dance Collaborative Audience Building Grant Report: Who are these people?
Insights in Marketing: What Stories are we Telling? with Serenbe Institute
December 14, 2017 - Serenbe Institute Scholarship Grant Report
Website Revamp Drives Audience Engagement with Atlanta Radio Theatre Co.
December 14, 2017 - Atlanta Radio Theater Company Audience Building Grant Report
Using Space to Promote the Work & Engage Audiences with Atlanta Contemporary
Using Space to Promote the Work & Engage Audiences with Atlanta Contemporary
December 14, 2017 - Atlanta Contemporary Design Lab Results
Presenting Data in New Ways ... Mapping the Web Experience ... And other Audience Building Tales
By Kristie Swenk Benson, Director of Communications, High Museum of Art
On July 16, I landed in Washington, D.C. for my very first Nonprofit Marketing Conference. Being new to the nonprofit industry, I thought this conference would be a great entry point for me as the director of communications for the High Museum of Art.
Getting the Most from Google Ad Grants with Alliance Theatre
Strong Branding with GLO Atlanta
Getting the Most from Google Ad Grants with Alliance Theatre; November 15, 2017 - GLO Atlanta TEJ Talk
Solutions to Audience Dilemmas Driven by Design Thinking with the Georgia Ballet
November 15, 2017 - Georgia Ballet TEJ Talk
Defining Issues from a User Point of View and Ideating Solutions with WonderRoot
November 15, 2017 - WonderRoot TEJ Talk
Georgia Tech’s Design Lab Reviews the Conyers Rockdale Council for the Arts
November 15, 2017 - Conyers Rockdale Council for the Arts TEJ Talk
Making Emotional Connections with Patrons with Actor’s Express
November 15, 2017 - Actor’s Express TEJ Talk
Adjusting Course: Reframing for Better Results
By Liz Hartnett Santamaria, Aurora Theatre
For 22 seasons, Aurora Theatre has worked to be the theatre that reflects our community. We have been committed to diversity through our casting, storytelling, programming, and hiring. As much as our audience diversity has evolved in those years through specific, conscious choices, we still have work to do when it comes to our audiences.
Creating and Implementing a Social Media Strategy with the DeKalb Symphony Orchestra
October 26, 2017 - DeKalb Symphony Orchestra TEJ Talk
Collins Goss of the Alliance Theatre interviews Vikki Morrow of the National Black Arts Festival
Creating a Music Calendar for Audiences with Atlanta Chamber Players
October 26, 2017 - Atlanta Chamber Players TEJ Talk
Pleased to Meet You, I’m Your Neighbor
By Michael Van Osch, Georgia Ensemble Theatre
Although Georgia Ensemble Theatre (GET) is entering its 25th Anniversary Season in Roswell, we still run into people who have lived here for many years and have never heard of us. We have two major challenges that contribute to this: our home in The Roswell Cultural Arts Center is tucked away in the trees and is not on a main thoroughfare, and because we are in the Roswell Historic District, we are governed by a strict sign ordinance.
Customer File Analysis Leads to New Patron Campaign
By Tammy Moore, Marketing Manager, Spivey Hall at Clayton State University
Spivey Hall, located on the campus of Clayton State University, is a 400-seat, acoustically-superior performing arts venue that has presented the best in jazz and classical music to the metro Atlanta area since 1991. Its celebrated concert series receives regular national and international attention as one of America’s finest, and the Hall’s acoustics and design are routinely lauded by patrons, pundits and performers...
Actor’s Express Works to Build Its Audience on Atlanta’s Historic Westside
Rachel Ciprotti of Atlanta Chamber Players and Angela Harris of Dance Canvas
Rachel Ciprotti of Atlanta Chamber Players and Angela Harris of Dance Canvas in conversation about the opportunities and challenges that smaller-budget arts organizations face in building their audience.
The “Stop Doing” Concept: Saying NO to Some Things so You Can Say YES to Other Things
By Nena Gilreath, Executive Artistic Director, Ballethnic Dance Company
For more than 27 years, Ballethnic Dance Company has celebrated multicultural diversity in dance, with a uniquely Atlanta style. The Company, and its vibrant Ballethnic Dance Academy, has touched thousands of children, youth and adults throughout its history. However, as the organization embraces its mission and looks ahead to its next phase, it is grappling with financial challenges. These challenges resulted - in part - from saying “yes” to too many programming requests without stopping to evaluate the implications of each “yes” answer.