Fundraising Initiatives

Audience Building Practices That Work: A Recap

By Gevin Reynolds, Fellow, The Arthur M. Blank Family Foundation

The Audience Building Roundtable (ABR) workshop on May 17, 2018 was “A Refresher on Audience Building Practices that Work” presented by TRG Arts, a national arts and culture consulting firm that has been presenting workshops to the ABR since the inaugural summit in November 2015. At the close of the workshop, 76 of the 103 attendees from ABR member organizations completed a survey with the following prompt: The workshop by TRG Arts provided me with at least one audience building idea that I can adapt for use in my organization.

Alliance Theatre

We took a multi-tiered approach to our supporters who have contributed for 5+ years (donors and season ticket holders.)  First, we sent a special offer that slashed rates on our annual fund levels “if they would commit now.”  We included an offer to have coffee with one of our staff; 15 people have taken us up on that offer to have coffee and the majority have brought checks with them!  Overall, our campaign was very successful and we intend to continue to follow the “patron ladder” model to more success! 

We’ve also organized our overall strategy so that the marketing department works to upgrade single ticket buyers to multiple-ticket buyers and after they become multiple-ticket buyers for a period of time, then we begin to cultivate them as donors in addition to selling tickets to them. This is working much better and we are having success with the approach.

BALLETHNIC DANCE CO

We’re learning to “stop and assess.” We are looking at everything we do under the lens of “does it help us to build or increase loyalty from our audience?”  One example is our curtain speeches. Administrators used to do the curtain speeches; we changed this to having our actors and dancers do the curtain speech. The first night we did this we got $600 in additional donations, the second night $2,000. This momentum has continued. We get it!

Member Login
Welcome, (First Name)!

Forgot? Show
Log In
Enter Member Area
My Profile Log Out