By Sara R. Leonard, Founder and CEO, Sara Leonard Consulting
As any client of mine and any attendee of the February 2018 Audience Building Roundtable (ABR) meeting will attest, I always remind organizations I’m working with that there is no silver bullet in audience building. If there were, all of the brilliant and diligent nonprofit arts administrators I see would have found it and put it to use. There is no single strategy or tactic that will be successful for all organizations. Each has a different identity: different missions, different values, and – of course – different audiences. But it occurs to me that when we make the time to create really good audience development plans, we’re equipping ourselves about as well as we possibly can.