Building the Organization for its Audience

When the Arthur M. Blank Family Foundation convened a workshop on November 2, 2015 to talk about audience development, I was struck by the tagline they chose: “Building Your Organization for Audiences.”

Building the organization for its audience. The phrase seems just right, and yet I don’t think I’ve ever heard it said that way before. We talk so often about how to build audiences for our arts organizations, but that seems to separate

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