Children's Museum of Atlanta

In past years, we ran a Cyber Monday membership sale. Because of what we’ve been talking about in these meetings, we decided to run a membership special throughout September and October instead of just focusing on Cyber Monday. We had a 4.2% response rate with 27% member renewals during this period at an 18% cost. This is excellent for us; we are thrilled with the results.

High Museum of Art

What are some of the things you've done this last season?

  • We've been focusing on families with free admission on the 2nd Sunday of each month.  The audience is larger and there is more data, but no one is tracking their return attendance, or if they become members.  We need a marketing plan specifically for this audience.
  • We want to try an "art box' program for the families that attend on second Sundays, where they will get incentivized with additional art supplies when they return on days that are not the Second Sunday - to encourage repeat visits.


  • Free admission, Conversion from free to paid, marketing plan
  • Incentivizing

Georgia Symphony

What have you heard today that you need to try to do in your organization?

  • The importance of creating and sharing an experience.

What are some of the things you've done this last season?

  • We created a VIP experience for the GSO Dads Concert.  It was an $11 add-on to raise the price from $29 to $30.  VIP only reception afterwards to meet the musicians, and prime preserved seats.  Sold 28 additionaltickets and had to add a row.


  • Backstage access, VIP, Increase ticket price
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