Video Testimonials
Obstacles
Repositioning to families for midday New programs Awareness of current programs Day of the week Try & Test/Learnings
Data capture has made a big impact on front of house Important to communication the why Incentivize the staff Pricing - Fast Pass
Obstacles
Database not in order No active marketing for audience building Try & Test/Learnings
Working on social media strategies and facebook Trying and Testing offers to key demographics
Obstacles
Capacity No paid staff Board members doing administrative work Try & Test/Learnings
Social media marketing Facebook segmentation tools
Obstacles
Lack of diversity in front office staff Money Try & Test/Learnings
Internship program focused on diversity Identify what is working Telefund, email, direct mail
Obstacles
Segmented by siloed programming Bandwidth for data entry Try & Test/Learnings
New database to help collect data Plan to connect patrons to things they will like based on previous events
Obstacles
Staff Time Rely heavily on volunteers Outsourced box office Try & Test/Learnings
Need to increase staff Need to know more about the guests of their patrons
Obstacles
Try & Test/Learnings
Obstacles
Ticketing / Data Collection New types of programming Try & Test/Learnings
Blogs, Podcasts Insight into the behind the scenes Smaller, more intimate audiences
Obstacles
An understanding of what we do Try & Test/Learnings
Careful word selection Podcats and videos Education prior to performance
Obstacles
Multiple Databases Manual workarounds Try & Test/Learnings
Trying and testing More events
Obstacles
Budgetary Staffing - very lean Finding the time to implement Try & Test/Learnings
Lean staff Time challenges
Obstacles
Determining which programs to keep, which to change, what to try. Try & Test/Learnings
For targeted audiences, looking for partnerships partnerships like the ones done with veterans organizations this season. It takes a lot of time to build trust but pays off. Now need to stay engaged with these groups which takes time.
Obstacles
being disciplined, patron experience, subscriptions
Member Login
Welcome, (First Name) !
Enter Member Area
(Message automatically replaces this text)
OK